Digital Marketing Analytics
Digital Marketing Analytics
This course will provide an understanding of the history and context for digital and social media. This will include prioritizing social media channels and identifying best practices. Students will experience a practical application of the knowledge learned, extending to the use of analytics, best practices, and strategies to remain current in this changing and dynamic field.
Evaluate the context and strategies for websites, blogs and social media in today’s marketing mix
Define online branding and explain its role and impact from an organizational and personal point of view
Apply niche marketing principles to grow an online audience in web and social channels
Use key social media channels and tools for business, such as Facebook, Twitter, Instagram, Pinterest and LinkedIn
Describe the basics of analytics and the importance of using data to gain insights
There will be a dual certification from Canada and India.