Digital Marketing & Communications
Digital Marketing & Communications
The Digital Marketing & Communications program provides training for job opportunities in the marketing, communications, and product management fields. This program will provide students with the managerial and organizational skills to refine key messaging and position brands and products for optimum success now and in the future.This program provides skills in research, writing, design, and analytics, professionals in this industry help drive business decisions and lead strategic marketing planning. Further development in the areas of artificial intelligence and augmented/virtual reality will create new opportunities for businesses to connect with customers and influence behavior.
Learn to manage integrated marketing & communications strategies for achieving organizational goals and objectives
Analyze digital marketing channels and tactics for various business models
Develop a product management plan for bringing a new product or service to market
Apply quantitative data analytics to goal setting and forecasting
Identify the power of differentiation in brand management
There will be a dual certification from USA and India.